Flaubert wrote to his lover in his second year of working on Madame Bovary that “everything one invents is true,” and that “poetry is just as precise as geometry. Induction is as valid as deduction, and after a certain point, one is never wrong about matters of the soul.”
Roald Hoffman, Nobel Prize winning chemist, finds that science has a great deal in common with poetry. “The language of science is a language under stress. Words are being made to describe things that seem indescribable in words– equations, chemical structures and so forth. Words do not, cannot mean all that they stand for, yet they are all we have to describe experience. By being a natural language under tension, the language of science is inherently poetic. There is metaphor aplenty in science. Emotions emerge shaped as states of matter and more interestingly, matter acts out what goes on in the soul. One thing is certainly not true: that scientists have some greater insight into the workings of nature than poets… Poetry soars, all around the tangible, in deep dark, through a world we reveal and make.”
Graphic designer turned rock star Chip Kidd states in an interview that books are very much theater of the mind, and that “writing is really designing with words, taking language to create a pure experience in the reader’s mind.”
I like all of these ideas.
They inspire me to be a better writer, a better designer, and a better visual storyteller.
Now back to work!